tinder
As the event was taking place in a college town, I thought it would be a good idea to make use of the dating app that most millennials use. Users would interact with the interface as usual, but a dog would appear. Upon expanding the profile, the user will be presented with information about the dog such as age, medical needs, personality traits, and an explanation of where/how to adopt them. Because of Tinder's simple swipe left/right interface, the user could be connected with the Humane Society with a simple motion. The Humane Society complained that most people associate them with mutts or old dogs. While those kinds of dogs are not in short supply, the Humane Society also houses purebred dogs and puppies. As the location is not ideal for reaching students, I figured we could show the student body the real variety of the dogs without asking the consumer to lift a finger.
To generate excitement for the event, our Facebook campaign was centered around user-submitted photos for a contest. After posting a status update calling for the submission of dog photos, our two favorites were put head-to-head in a contest to see which dog could get the most "likes". The winner received a $15 gift card to a local pet store. We held a total of four contests, and gave away four gift cards.
Snapchat lens created to be used at the event.