sun drop
Sun Drop noticed their stake in the millennial market was shrinking every year. In order to reconnect them with millennials/Gen Z, more graphic styles and a younger voice were put into the campaign I created for my Media Graphics class.
Can redesign
Taking the classic yellow and green "sun drops" I created a more graphic and classic feel to the cans,. This striking and new take on soda can designs would certainly grab the attention of a consumer selecting a drink from a case in a gas station, or a 12 pack at a grocery store, etc.
