Starting with a classic Serif font, the terminals and tails of each glyph were pinched in to streamline and modernize the overall feel. Additionally, the E was warped, and the two first letters were connected to mimic a flowy, but not quite cursive, elegance.
CASAGRANDE NYC LOGO ICON
This logo icon was created to be used on the official social medias of the Casagrande NYC team, and in other places where the full logotype was not feasible. The corner elements are taken from blueprint designs in reference to the real estate nature of the project. The thin streamlined “NYC” in the lower corner keeps with the theme of modernity, while the classic italicized C mimics the C in the logotype, with some slight boldening for readability.
LOGOTYPE CREATION PROCESS
