Espresso news
A local mainstay in Boone, NC, Espresso News has been providing students with cheap, accessible, and sustainably sourced coffee for years.
My team and I were tasked with creating a new ad campaign for the coffee shop, and this album showcases my contributions to the project.
Social media
As part of an attempt to spread the word about Espresso News, I designed social media mockups for Instagram, Pinterest, Tinder and Snapchat. The shop's main complaint was that not enough underclassmen knew about them. Despite being close to campus, the building is nestled between two larger buildings in an alleyway, causing most students to miss their storefront entirely.
Logo design
While Espresso News has a strong word-of-mouth customer base, the brand as a whole was all but unrecognizable in the few advertisements the shop had produced. I wanted to use modern typefaces with a classic watercolor style circle, reminiscent of the rings left by coffee mugs on wood tables. The background was made by combining stock images of coffee rings filled in with a watercolor brush. The logo was to be adapted into a bumper sticker, in order to keep the shop's cool "in the know" feel while increasing their local visibility.