copy exercises

Ulta Beauty

Challenge: Write copy for a discount coupon included in an email sent out to Ulta customers who were once regulars, but have visited the store less frequently in the past quarter.

Headline: 35 Characters

Body: 175 Characters Max

CTA: 25 Characters

Delta (Copywriting exercise)

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight is abruptly canceled due to bad weather.

Challenge: Write a notification from the airline app notifying them of the cancellation and what they need to do next:

Headline: 45 Characters

Body: 175 Characters max

Button: 25 Characters max

e-commerce

A user is signing up for a free trial of a product but needs to enter their credit card. Write a message that makes them feel secure.

Note: UX design provided by @owenanderson on Figma. All copy written by myself.